The Tokenomics Design Canvas and any resources linked to herein are provided for educational purposes only and should not be construed as legal, financial, technical, or investment advice. Always consult your own legal representation before launching any token.

<aside> 💡 The Tokenomics Design Canvas accompanies the complete Tokenomics for Builders guide.

Click “Duplicate” in the top right corner to save an editable copy of this notion document as a template to complete the canvas for your own project.

If you do not see “Duplicate”, you may need to first log in to Notion.

You can find completed examples and download a printable version to complete by hand on Canva (to use it as a template you must be logged in to Canva), or watch a complete video tutorial on each step of the canvas on this YouTube playlist.

More resources are available at



This YouTube playlist produced in partnership with the Stacks Foundation walks through step-by-step instructions to complete each portion of the canvas:

Companion YouTube playlist for step-by-step walkthrough of Part Two

Companion YouTube playlist for step-by-step walkthrough of Part Two

1. Objectives & Requirements

(1A) Role (1B) What Problem do Users in this Role Have? (1C) How do Users Solve it Without Your Product? (1D) How Does Your Product Help Users? (1E) How do Users Benefit from Network Effects? (1F) How does the Token the Increase these Benefits? (1G) Why do Users Want to Hold the Token?

2. Value Accrual

(2A) Role (2B) What Value Does Your Product Create for Them? (2C) How Does Your Product Capture Value from Them? (2D) What are the Frictions or Costs to Capturing this Value from Them? (2E) What Makes the Value Capture Defensible? (2F) How does this Captured Value Accrue to the Token?

3. Lifecycle Patterns

| (3A) How is the Token Created?

List all sources of token issuance

Ex. mining, farming, staking, airdrops, etc
(3B) Is the Token Transferrable?

Not all tokens should be tradeable or transferable Ex. reputation or social status tokens | | | (3C) How is the Token Used?

List all ways the token is used Ex. pay for access, discount, collateral, etc | | | (3D) How is the Token Destroyed?

List all ways in which the token is burned or destroyed Ex. burn to mint, burn as payment, expires, etc |


4. Incentive Mechanisms

To complete this worksheet, fill out the Incentive Mechanisms Framework below: